Evan Schlessinger

is the President of the Springboard Company, a research and consulting firm based in Los Angeles.

The work of Evan Schlessinger has been featured in the Wall Street Journal, the Washington Post, Newsweek, CBS This Morning, the ABC Home Show as well as countless trade publications. Prior to creating The Springboard Company, he led the new product and marketing efforts for several major US food brands including Chef Boyardee leading to the company’s successful IPO.

Later Mr. Schlessinger was a founder of Blackhawk Networks, the leading distributor of pre-paid gift cards with annual (gross) receipts in excess of $9 Billion.

In addition to consulting and consumer research, Mr. Schlessinger is a lecturer, investor, board member and corporate adviser. In particular, he often assists in the due diligence efforts of consumer focused business acquisitions for various companies.

Mr. Schlessinger is a graduate of the Wharton School at the University of Pennsylvania and earned his M.B.A. from the Stanford Graduate School of Business at the age of 23.


“Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary.
Impossible is nothing.

Cassius Clay


Who We Are

The Springboard Company is a marketing research and consulting firm that knows how to translate key consumer insights in to revenue.

The Springboard Company helps clients add value to their companies through focusing on the business from a consumer lens and focus.

In summary, The Springboard Company is known for its sound, practical thinking gleaned from years of experience, rigorous analytics, and actionability of recommendations.


Springboard - What's in a name?

We help our clients "Springboard" to the next level. The Springboard Company can help you to develop your company's innovative potential. We will collaborate with you to develop and implement customized processes and solutions that accelerate creativity and sustain continuous and profitable innovation.

Since 2003, The Springboard Company has "focused" on innovation.

Successful results are achieved when you apply our processes to your needs such as new product concept development, R&D development, manufacturing/production, consumer/trade marketing and sales. Innovators know there is more than one right answer. We work all along the continuum of the innovation process. From "Blue Sky" ideation of concepts to refining and testing marketing plans prior to launch.


Today's successful companies are relying more and more on out-sourced "intellectual" capital for assistance in their new product efforts. The Springboard Company has a proven track record of creating, testing, and launching new consumer products. Our unique methodology promised to deliver you better new product concepts, in less time and more economically than could typically be done in-house.


The Springboard Company brings to your company a unique combination of experience, training, and knowledge acquired from years of working on the brand battlefield. We are not an advertising agency nor a graphic design firm "moonlighting" in the new products field. We are new product specialists and we will deliver innovative and workable solutions to your marketing challenges.


At the Springboard Company we specialize in listening. Our credo is "We begin life with two ears and only one mouth, and we should always use them in that proportion!" We listen to you. We listen to consumers. Good listening leads to the development of new insights about consumer needs and motivations. Smart listening and understanding leads to breakthrough innovations and solutions.


Research Services

Consumer Research Services Offered

Focus Group Moderation

Questionnaire and Research Design

Internet/ Online Research

Taste-Test Research

Telephone Research

Concept Generation

Facilitation and Brainstorming




Competitive Assessment and Benchmarking

Attitude and Usage Studies

Tracking Studies

International Consumer Research

Consulting Services

Consultants at The Springboard Company work in teams. The firm is staffed with talented, seasoned professionals whose career experiences are drawn from a broad spectrum of industries and consumer markets.

Multi-skill consultant teams, comprising both Principals as well as Associates, are assembled for each project to best serve a client's needs. Consultants work closely with members of the client organization in a process that is collaborative, collegial, and interactive.

Every project and situation is unique; each demands new analysis and fresh thinking. Combining practical marketing and management experience with rigorous exploration leads to new understanding, and finally to the creation of insightful and pragmatic recommendations. Solutions are, by design and necessity, customized to each client's needs and goals.

With a general management  perspective, an internalized zest for excellence, and an emphasis on marketing-driven situations, we serve clients from diverse industries. Projects progress through phases including Research and Data Gathering, Hypotheses and Analyses, Brainstorming, Formulation of Recommendations, Communication of Recommendations, and Implementation. The Springboard Company has an action orientation. Experience, analysis, and creativity are in the service of marketplace success.

Typical Client Engagements

  • Private Equity Investment Groups
  • Wall Street Analysis

Food Industry

  • Startups and Entrepreneurs
  • Small and mid-sized food processors
  • Regional/ National Food Manufactures and Marketers
  • Multinational Firms Seeking US expansion
  • Agricultural Producers and Raw Material Suppliers

Partial Client List

American Securities

Blackhawk Network Holdings

Boingo Wireless

Bolthouse Carrots

Bumble Bee Seafoods

California Pizza Kitchen

Centre Partners

Chef Boyardee

Chiquita Packaged Foods

ConAgra Foods


Del Monte Foods

Dole Foods

Dreyer's Ice Cream


Glacier Water

Government of Micronesia

Government of the Netherlands

Guinness Inc.

Hain Foods

Hansen's Beverages

Healthy DIrections

Jamba Juice

Jarritos Sodas

Jenny Craig

Juanita's Foods



Kraft Marshmallows

Louis Kemp Seafoods


Milton's Bakery

Mumm's Champagne (France)

Naked Juice

Orion Snack Intl. (South Korea)


Plastic Jungle

Pop Chips

Pulmuone/Wildwood Foods

Ready Pac Salads

Safeway Supermarkets

Schwan's Fine Foods

Seagram Company Ltd.

Taisho Pharmaceuticals (Japan)

Time Warner Cable

Windsor Foods


Phone: 310-234-0433     Fax: 310-234-0432     Email: info@springboardcompany.com

We are innately curious; that's what makes us good at what we do.

We love to be challenged, especially with something new. We specialize in new products and innovation.

Our consumer process is "battle field" tested.

We know it works,  but the only measure of our success is our ability to help our clients achieve results.

Contact us and let's start working together!


Evan Schlessinger

The Springboard Company

Union Bank Building

11661 San Vicente Blvd - Suite #701

Los Angeles, CA 90049


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