Mission & Philosophy

Who We Are

The Springboard Company is a marketing research and consulting firm that knows how to translate key consumer insights in to revenue. We help clients add value to their companies through focusing on the business from a consumer lens and focus. In summary, we are known for our sound, practical thinking gleaned from years of experience, rigorous analytics, and actionability of recommendations.

Springboard – What’s in a name?

We help our clients “Springboard” to the next level. The Springboard Company can help you to develop your company’s innovative potential. We will collaborate with you to develop and implement customized processes and solutions that accelerate creativity and sustain continuous and profitable innovation.

Since 2003, The Springboard Company has “focused” on innovation. Successful results are achieved when you apply our processes to your needs such as new product concept development, R&D development, manufacturing/production, consumer/trade marketing and sales. Innovators know there is more than one right answer. We work all along the continuum of the innovation process. From “Blue Sky” ideation of concepts to refining and testing marketing plans prior to launch.