Our Approach


Today’s successful companies are relying more and more on out-sourced “intellectual” capital for assistance in their new product efforts. The Springboard Company has a proven track record of creating, testing, and launching new consumer products. Our unique methodology promised to deliver you better new product concepts, in less time and more economically than could typically be done in-house.



The Springboard Company brings to your company a unique combination of experience, training, and knowledge acquired from years of working on the brand battlefield. We are not an advertising agency nor a graphic design firm “moonlighting” in the new products field. We are new product specialists and we will deliver innovative and workable solutions to your marketing challenges.



At the Springboard Company we specialize in listening. Our credo is “We begin life with two ears and only one mouth, and we should always use them in that proportion!” We listen to you. We listen to consumers. Good listening leads to the development of new insights about consumer needs and motivations. Smart listening and understanding leads to breakthrough innovations and solutions.

  • Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.

    Cassius Clay

Based In
Los Angeles, CA



adminOur Approach